Worst. Advertising Campaign. Ever.

"The Coldest Tasting Beer in the World"?

What the fuck is that supposed to mean?

I guess if you're peddling something that tastes like watered-down horse piss, your options are somewhat limited. But that's the best the ad wizards at Coors Light could come up with?

Off the top of my head, I think that a slogan like "Coors Light: Ooh! It's really shiny!" would make me more likely to drink it than "coldest tasting." How does something taste cold? If you serve it at room temperature does it still taste cold?

I'm just very confused, and it's starting to interfere with my day of watching football.